.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, once familiarized to running into billions in equity capital yearly, have actually raised virtually $360 thousand until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That decline results from market concentration, increased regulative stress, and also financial uncertainties.ADWEEK spoke with five VCs who continue to invest in adtech companies, even with these obstacles, regarding what they are trying to find and also what they prevent. Probably unsurprisingly, these real estate investors are actually targeting opportunities in privacy-focused innovations and also industry-specific areas such as hooked up television.